What is POP?
POP is a fintech company on a mission to improve the financial wellbeing of all Australians, starting with simplifying the tax return. The creators of POP, two young Chartered Accountants and a talented software developer, noticed that the current accounting industry had not kept up with the evolution of consumer tastes. The creators understood that Australians value services that are accessible, simple, fast and affordable, hence POP was born. POP was created to be that “lightbulb moment” for all Australians remind everyone that things can change for the better.